If you’re planning on hosting a charity fundraiser in the near future, you’ve no doubt got lots of ideas buzzing around and have started to formulate some simple plans together with your team.
However, you’ll have probably learnt pretty early on that’s it’s not an easy task at all, and if it’s a big event, it’s something that takes weeks (sometimes months) of planning. Therefore we thought we’d put together some tips to hopefully help make some of the processes a little easier.
Make sure people at the event know who you are and what you do
Especially if you’re a fairly new organisation, or one that’s not very well known in your community, or simply just if you want to give attendees some more info on who you are, it’s so essential that your charity is at the forefront of your event in terms of branding. Attendees will need/want to know who you are; what you do and what it is you’re raising funds for in particular. Having a central desk point of reference is a good idea, complete with things like presentation banners with info about your charity on, and so there’s always someone people can chat to and ask questions.
Get organised as early on as possible
You’ll need a strong plan of action to help give yourselves the chance of making the day or evening as successful as possible. Plan every aspect of the event down to the last detail, ensuring you know things like time frames, how much it will cost you and important contact details pretty much off the top of your head.
Spread the word
You could plan the best event in the world, but if people don’t know about it, they won’t go. Therefore it’s so important that you take lots of steps to get the word out as much as you can. This includes sharing the details on your social media channels, posting letters/invites through doors and even things like asking local radio stations to mention your event on air, or asking your local newspapers to feature it.
Aim to do something new (or at least very fun!)
There are lots of great fundraising event ideas that work really well because they’re family friendly and lots of fun, but why not think out the box and try something a bit different? Take a leaf out of the likes of Macmillan’s book who always have exciting fundraising ideas, and see what you and your team can come up with!
Don’t forget to say your ‘thank yous’
Especially if a lot of people have taken time out of their own schedules to help you put together your event, it’s crucial that you acknowledge them for their efforts. Particularly if you manage to secure any celebrities at your event, it’s a really good idea that you write to them personally to thank them too, as you could even secure a long lasting relationship with them for your charity!